Remember the last time a manual told you to press a button and nothing
happened? So you spend fifteen minutes on the phone waiting for
customer service, and then you’re told you just have to press it past
where it starts giving pressure, but you were too afraid you’d break
it? These are details it’s almost impossible to capture with simple
text.
The Old Standby
Everyone uses work instructions. Some are called ‘standard
operating procedures’. Others are ISO9001 or regulatory compliance procedures. Some are safety
procedures. Some are software transaction guidelines. Some are … well
almost anything. Most work instructions follow an established
formula:
Work instructions have been around for at least a century and probably a lot longer. Frederick Taylor and Frank Gilbreth popularized them as a means to implement the “one best way” to do any task. While they can be written in a myriad of ways, they generally include a procedural guide:
Introduction.
Steps in procedure:
Step 1
Step 2
…
End
Test
Release and repeat
At iPOV, we tend to see these documents as the “sheet music” of routine industrial activity. They make the tasks definable, repeatable, and capable of controlled change.
But how are these procedures understood? Can the reader relate them to
the task at hand or do they have to spend time puzzling over them? Or worse, being afraid to follow them?
Where Text Fails and Video Succeeds
Most of the time, written instructions are clear, but there are common situations where a written, step-by-step procedure is clearly inadequate. While purists may believe that any task can be described by a well-written procedure, we have seen many situations where the task is very difficult or impossible to reduce to a text and image work instruction. We offer the following video examples as evidence:
The whole point of this instruction is to do this task much faster than most people believe possible. To achieve that speed requires two things:
You must do the correct steps
You must do them at a fast, smooth rhythm
The inherent rhythm is a critical part of the expertise. In fact, achieving a smooth rhythm is how you know that you are good at the task. So how can you learn rhythm from a written work instruction? That’s hard.
A short video clip, however, gives a clear and compelling sense of the correct rhythm. When a worker can do the task with a similarly fast, fluid motion, they know they are qualified for the task. This is the same confidence they will get with OJT from an expert. Except the video doesn’t draw wages. (credit: the text portion of the worksheet was developed by Bryan Lund at the Training Within Industry Blog)
How do you know how hard to push?
The human brain is a marvelous estimator of physical actions. When you watch the technician push the ribbon on with two fingers and see that the tendons in the back of his hand barely quiver, your brain automatically judges how much force he is using. Most people can almost ‘feel’ the amount of pressure that he is exerting. Only two things could accurately convey that knowledge: doing it yourself and, as a minimal substitute, a movie like this.
There are physical tasks throughout industry that contain similar elements. Watching safety demonstrations for lifting or washing will reveal the same valuable, subtle physical clues. Clues that will only be available from a live demonstration or a video clip like this.
How do you show things that can’t be seen?
A camera can go places that are too difficult or dangerous or complicated for the human viewer. You can make a drawing of these places, but you can’t watch things happen. A camera can also go places and see things that hard for the brain to directly comprehend:
It can make fast events visible with slow motion
It can make slow things less tedious with time-lapse
It can see things that are really small or really large
It can view action from several angles simultaneously
It can see where there is very little light
It can go where a human would not dare
etc.
You can try to write text and graphic descriptions of these phenomena – but to what end? They will tax the imagination of the reader. You can create computer simulations, but how much will it cost and how long will it take? A little bit of inexpensive camera work may do just as well and will be far more believable.
How do you demonstrate artistry?
As technology invades more and more of our professional tasks, it brings a level of complexity and sophistication that is very difficult to explain. In todays’ offices, for example, skill at PowerPoint is nearly as essential as skill with a file was for early manufacturing workers. Except that PowerPoint skills are more varied and difficult to describe.
This example from YouTube shows how to create a glassy sphere in Photoshop. That is almost a basic skill for budding web designers. Yet it is totally beyond the ability of text and graphics to describe. Imagine a printed work instruction like the ones at the top of this article. It would be ridiculous.
The movie at left, while a bit amateurish, is perfectly clear, straightforward and effective. The required actions are shown, together with the vocalized thoughts of the artist. You quickly understand what you need to do and why you need to do it.
Bottom Line: Video is Industrial Mind Music
A few people can read sheet music and visualize the melody. Most of us cannot. We have to hear it being played. As tasks in our technological world become more sophisticated and demanding, it is not enough to hand sheet music (text and image work instructions) to our workforce. We should be sensitive to the situations where the task is complex, rhythmic, mysterious or artistic and use video-based work instructions instead. iPOV proves every day that those instructions don’t have to be expensive or time-consuming. They just have to show it like it is. It’s only fair to our workforce and our bottom line.
Industrial Mind Music
Problem Statement
Remember the last time a manual told you to press a button and nothing
happened? So you spend fifteen minutes on the phone waiting for
customer service, and then you’re told you just have to press it past
where it starts giving pressure, but you were too afraid you’d break
it? These are details it’s almost impossible to capture with simple
text.
The Old Standby
Everyone uses work instructions. Some are called ‘standard
operating procedures’. Others are ISO9001 or regulatory compliance procedures. Some are safety
procedures. Some are software transaction guidelines. Some are … well
almost anything. Most work instructions follow an established
formula:
Work instructions have been around for at least a century and probably a lot longer. Frederick Taylor and Frank Gilbreth popularized them as a means to implement the “one best way” to do any task. While they can be written in a myriad of ways, they generally include a procedural guide:
At iPOV, we tend to see these documents as the “sheet music” of routine industrial activity. They make the tasks definable, repeatable, and capable of controlled change.
But how are these procedures understood? Can the reader relate them to
the task at hand or do they have to spend time puzzling over them? Or worse, being afraid to follow them?
Where Text Fails and Video Succeeds
Most of the time, written instructions are clear, but there are common situations where a written, step-by-step procedure is clearly inadequate. While purists may believe that any task can be described by a well-written procedure, we have seen many situations where the task is very difficult or impossible to reduce to a text and image work instruction. We offer the following video examples as evidence:
Link to download pdf version of document.
How do you show the
rhythm
of the task?
The whole point of this instruction is to do this task much faster than most people believe possible. To achieve that speed requires two things:
The inherent rhythm is a critical part of the expertise. In fact, achieving a smooth rhythm is how you know that you are good at the task. So how can you learn rhythm from a written work instruction? That’s hard.
A short video clip, however, gives a clear and compelling sense of the correct rhythm. When a worker can do the task with a similarly fast, fluid motion, they know they are qualified for the task. This is the same confidence they will get with OJT from an expert. Except the video doesn’t draw wages. (credit: the text portion of the worksheet was developed by Bryan Lund at the Training Within Industry Blog)
How do you know how hard to push?
The human brain is a marvelous estimator of physical actions. When you watch the technician push the ribbon on with two fingers and see that the tendons in the back of his hand barely quiver, your brain automatically judges how much force he is using. Most people can almost ‘feel’ the amount of pressure that he is exerting. Only two things could accurately convey that knowledge: doing it yourself and, as a minimal substitute, a movie like this.
There are physical tasks throughout industry that contain similar elements. Watching safety demonstrations for lifting or washing will reveal the same valuable, subtle physical clues. Clues that will only be available from a live demonstration or a video clip like this.
How do you show things that can’t be seen?
A camera can go places that are too difficult or dangerous or complicated for the human viewer. You can make a drawing of these places, but you can’t watch things happen. A camera can also go places and see things that hard for the brain to directly comprehend:
You can try to write text and graphic descriptions of these phenomena – but to what end? They will tax the imagination of the reader. You can create computer simulations, but how much will it cost and how long will it take? A little bit of inexpensive camera work may do just as well and will be far more believable.
How do you demonstrate artistry?
As technology invades more and more of our professional tasks, it brings a level of complexity and sophistication that is very difficult to explain. In todays’ offices, for example, skill at PowerPoint is nearly as essential as skill with a file was for early manufacturing workers. Except that PowerPoint skills are more varied and difficult to describe.
This example from YouTube shows how to create a glassy sphere in Photoshop. That is almost a basic skill for budding web designers. Yet it is totally beyond the ability of text and graphics to describe. Imagine a printed work instruction like the ones at the top of this article. It would be ridiculous.
The movie at left, while a bit amateurish, is perfectly clear, straightforward and effective. The required actions are shown, together with the vocalized thoughts of the artist. You quickly understand what you need to do and why you need to do it.
Bottom Line: Video is Industrial Mind Music
A few people can read sheet music and visualize the melody. Most of us cannot. We have to hear it being played. As tasks in our technological world become more sophisticated and demanding, it is not enough to hand sheet music (text and image work instructions) to our workforce. We should be sensitive to the situations where the task is complex, rhythmic, mysterious or artistic and use video-based work instructions instead. iPOV proves every day that those instructions don’t have to be expensive or time-consuming. They just have to show it like it is. It’s only fair to our workforce and our bottom line.
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